Keith Ang

Illustration – Merch Design

For Secret Signals’ Chinese New Year corporate gift to usher in the Year of the Horse, I created a playful illustration that was transformed into a custom phone stand. The horse takes on a whimsical, slightly irreverent personality — dressed in a cowboy hat, bikini, and cowboy boots — a subtle nod to Beyoncé’s country era, tying back to Secret Signals’ identity as a music PR company.

The stand was produced in three different colourways and packaged as a blind box, adding an element of surprise and collectibility. With varied packaging concealing each colour, the gift tapped into the excitement of unboxing culture while delivering a functional, design-forward keepsake that felt both festive and culturally current.