Keith Ang

I developed the full branding for Good Boy George, a pet-friendly café in Robertson Quay, creating a quirky and distinctive identity that stands out along the vibrant riverside stretch. The logo was inspired by George, the owners’ golden retriever and the café’s namesake, setting a playful tone carried through the visual system. Beyond the logo, I painted the in-store mural, designed merchandise, crafted the website and menu, and continue to manage the café’s social media presence. The result is a cohesive, character-driven brand that reflects the owners’ personality and the welcoming spirit of the space.