Keith Ang

I was commissioned to refresh the branding for Schanze Nozawa, a ski lodge in Nozawa, Japan, modernising its identity while preserving its sense of place. The rebrand included a redesigned logo with a cleaner, contemporary aesthetic, as well as a series of custom illustrations for merchandise that captured the lodge’s alpine charm and playful winter character. The updated visual identity brings new energy to the brand while remaining welcoming and true to its roots.